Perfect shave

With over 3000 hours of a British guys life spent shaving, it's still somewhat of an art form avoiding those nicks and cuts. So here's our essential guide to getting it right, no matter what your shaving style.
Step 1Let your skin wake up - don't shave first thing in the morning. It takes a while for our faces to unfold and the puffiness of sleep fade away.
Step 2It might be a bore, but if you exfoliate before you shave to get rid of dead skin - it'll help prepare the skin for your shave.
Step 3Wet your stubble with warm or hot water before shaving hydrate the hair making it easier to cut.
Step 4Apply shaving cream before your shave. It helps soften the hair and protects against razor rashes and burns.
Step 5Make sure your blades are sharp. Dull blades are the culprit for most shaving accidents.
Step 6Shave the most sensitive area of your face first - the neck and below the jawbone - then move up the face, applying gentle pressure and shaving with the grain of the hair.
Step 7Rinse the blade in hot water when shaving and use slow short strokes. It'll help prevent drag that the razor may make to your skin.
Step 8Apply oil / alcohol free moisturiser to soothe, protect and invigorate your skin.